.physio will launch on 1 September 2014. Managing Director, Glenn Ruscoe said, “We are excited to be shortly making available .physio domain names to the physio/physical therapy community. We believe .physio will unite, rally and promote the profession to make it stronger”.
Whilst the launch date is set, access for all will not be immediate as there is a Launch process to follow. Ruscoe explained, “Finding the right balance between community benefit, early mover advantage and protecting intellectual property rights is important”.
The Launch Program was designed to facilitate a fair, orderly and equitable introduction for .physio. Additionally, the Launch Program will act as a deterrent to abusive and bad faith registrations.”