2020 was the year of the lockdown and many physiotherapists and physical therapists around the world used their spare time to become creative online. The ‘reach’ of the Internet was recognised with an increase in telehealth service provision and the realisation that niche services could reach global markets.
Physiotherapists and physical therapists from around the world connected their brands with the profession’s own namespace, creating new and exciting digital brands that strengthened their messaging. The winners of this year’s top 10 .physio websites built some exceptional sites to promote, in many cases, some very unique projects. In reverse order, here are the top 10 websites for 2020:
10 INFORM.PHYSIO
Inform Physio of Birmingham, UK have built a crisp and clean site. Green is the theme and they have reinforced their brand with strong images of people in nature. With bold fonts and clear sectional changes the site packs in a lot of information without being distractingly busy.
9 APLUS.PHYSIO
Alphonse Tranne of Singapore has built a simple but effective website for his Aplus Physio practice. The exact match use of colouring from his logo throughout the website shows an attention to detail that reassures visitors of his professionalism.
8 SHIFT.PHYSIO
Lindsay and Deron Bellcase of Georgia, USA have built a beautiful website for their mobile and telehealth services. The bold splashes of red on the site including the logo, the text boxes and most importantly, the shirts worn in their photos cause the website to ‘pop’. The congruence is furthered with the regular paraphrasing of their “shift” brand.
7 RESTORE.PHYSIO
Restore Physiotherapy in Sydney, Australia specialise in exercise programs for before, during and after treatment for cancer, lymphoedema, women and men’s pelvic health. The beautiful images they have chosen combined with the white and soft blue colouring create a reassuring impression that instils clinical confidence at a time when patients need it most.
6 THINK.PHYSIO
Pierre Trudeau of Paris, France has built a website to bring the French physiotherapy profession into to the world by facilitating critical thinking. The bold blue and black colouring, with the black & white image of the structure of the Eiffel tower powerfully demonstrates the strength that can be gained through critical thought.
5 HOMEOFFICE.PHYSIO
Whilst others lamented, the team from Leading Edge Physical Therapy in Adelaide, Australia saw an opportunity with the Covid 19 lockdowns forcing more people to work from home. Their single page website offers a virtual analysis service of home office setups to help workers create an ergonomic environment just like their normal workplace.
4 BASKETBALL.PHYSIO
David Hillard is a passionate basketball physiotherapist and heads the services for the Australian NBL Sydney Kings and the Australian Men’s Basketball Team. David built a website to help younger elite players scattered around the world achieve more court time by staying healthy, performing better and recovering quicker from injury. The above-the-fold video on the homepage powerfully demonstrates what the site is all about.
3 SYMPOSIUM.PHYSIO
Early in the year as conferences around the world were being cancelled Australian physiotherapist Stephen King had a vision to use the Internet for a virtual conference. The theme of the first symposium in May 2020 was ‘running’ and thousands of healthcare practitioners from around the world joined together online to share in the knowledge being presented.
2 BALLET.PHYSIO
Sydney dance physiotherapist Nicole Baer has brilliantly exemplified the beauty of ballet with a quality website. Clean images, plenty of space and a tight sans serif font all work together to demonstrate Nicole’s professionalism. Dancers can be confident that Nicole is the right person to help them, wherever they are in the world.
1 WORLD.PHYSIO
The World Confederation for Physical Therapy, the global peak body for the profession, made a momentous decision to rebrand in 2020 to become World Physiotherapy, and to update their website and domain name to world.physio. The website’s contemporary colour scheme and bold text literally challenges the profession to be bolder in its vision and advocacy. With such strong leadership the profession has much to look forward to.
